Mobile Escape Games Pricing – Strategies and Cost Recovery

Figuring out your mobile escape game pricing strategy can be tricky, but it can also be pretty easy. I was just pitching a potential client on how easy it is to get started and thought this deserved its own post.

Think it through:
  • 15-minute game, 5 minutes to reset and prepare next group.
  • That’s 20 minutes each game rotation meaning 3 games an hour.
  • 4 players each game at $5 a head.
  • That’s (4×5)x3 = $60/hour
  • Say you spend $100 on design, $200 on supplies, and $50 for the site/location where you are running the game
  • $350/60 = 5.8 ~ 6 hours. So you need to run the game for 6 hours to cover your basic costs.
  • Go to a farmer’s market, or an all-day event (8 hours) and you’ll even make yourself some profit!
  • Plus now you can take that game to another event, and it’s all profit from there!

Escape Games Pricing - Alvaro Reyes Unsplash

 

 

 

 

 

 

This obviously doesn’t consider many factors:

  • Staffing cost – because who pays themselves?
    • But you should definitely have 2 people working said event.
  • Transport – how far away is the event? Should you consider mileage costs?
  • Do you have a tent?
  • How do you draw them in? How do you get them back to your facility?
  • Low-balling these costs? For me, no they’re pretty accurate – but they may not be for you! If you’re planning on setting up at a Comic Con style event, you may be looking at a few hundred dollars+ for your 10×10 space.

Other things you could do?

  • $10 a head, but $5 off if you book at your facility
  • $5/10 for 2 players, with a 2-player game
  • Play for a donation – if it’s a charity focused event. No profit made but it’s for charity so suck it up.
  • Instead of a full game, have some puzzle boxes set up and players can play for $1 or $2. In Canada we call that a Loonie or a Toonie.
  • Have the event pay you! Charge a flat fee for being at an event, and then players play for free.
    • This is a post all on its own
    • How do you price it?
    • Who provides what?
    • Custom or standard game?
    • What types of events?

Aaaanywho. Just thought I’d throw these thoughts down on a Friday afternoon. Hopefully, you’re moving into a game-booked weekend at your escape facility!

Check out these other posts on mobile/mini-games:

Business of Pop-Ups – Critical Analysis Stream of Consciousness

Portable Pop-Up Escape Room Games

Running a Mini Escape Game